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087 Sell with a Story by Paul Smith

The Marketing Book Podcast

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What's the Core of a Story?

The average leadership story was about four minutes long when told verbally, and probably a 450 or 500 words long when written. So that's kind of the storye, the structure, context, challenge, conflict resolution and then ending with a lesson and a recommendation. But there are some other components, depending on time we can get into,. Ther there ought to be a surprise somewhere. There's got to be some details in it. The length is important; you don't want to tell a 15 minute story. You'd be boring people all over the place, right?

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