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087 Sell with a Story by Paul Smith

The Marketing Book Podcast

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The Drawbridge Comes Down, Right?

When i was in business school, i noticed a big divide between the faculty that had more or less been in academia all their lives and those that had actually maybe gone off and had a business career. And i think that what was so different is that the ones that had, guess, you could say, real world experience, they would tell stories. But if those things are embedded in a story, people are much more likely to remember itye have examples of that in your book.

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