2Bobs—with David C. Baker and Blair Enns

Innoficiency in Your Agency

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Jan 18, 2023
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INSIGHT

Inefficiency Principle Defined

  • Innovation and efficiency are mutually opposable goals: increasing one decreases the other.
  • Blindly pursuing efficiencies erodes an organization's capacity to innovate and create value.
ADVICE

Map Your Firm On A Spectrum

  • Plot your people or departments on an innovator–optimizer spectrum and make decisions with that awareness.
  • Use that awareness to accept tension rather than trying to eliminate it entirely.
ANECDOTE

Partners Who Are Both Roles

  • Two partners described themselves as embodying both innovator and optimizer roles and felt trapped by that tension.
  • They found the model explained persistent conflict between partners and spousal dynamics.
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