The Efficiency Seekers Are the Key to a Successful Agency Business

Innovation needs to encompass this idea of value creation occurring to both parties. If you want to be profitable, if you want to reap the rewards and turn potential into profit, you need to battle that waste. Entropy is basically unusable energy in a system. It's waste. And as an organization grows, there's more and more entropy - it takes more and more energy to fight the Waste.