2Bobs—with David C. Baker and Blair Enns cover image

Innoficiency in Your Agency

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Art of Creative Entrepreneurship Podcast

David Baker: Companies can't innovate, they only acquire it. He says the inefficiency principle is an issue of culture and companies have a culture of waste tolerance. Amazon might be the most successful example of a company who has grown large to retain pockets of innovative culture because they see themselves as a federation of startups.

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