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LIFTS Episode 42 - Client Connectivity, Strength Training's Surge in Popularity | Jack Thomas | The Fit Guide
Sep 22, 2024
Jack Thomas, Co-founder of The Fit Guide, discusses innovative standards in the fitness industry. He highlights the surge in popularity of strength training, especially among older demographics, driven by consumer demand. The conversation also covers the evolution of boutique fitness, exploring opportunities in yoga and Pilates. They examine the need for improved client connections and draw insights from the hospitality industry to boost customer experience in gyms. With Gen Z being the most health-informed generation, the future of fitness looks promising!
40:27
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Quick takeaways
- A comprehensive evaluation framework inspired by the hospitality industry is crucial for enhancing customer satisfaction in fitness establishments.
- The rise of strength training, especially among those over 50, highlights a shift towards holistic fitness encompassing endurance, strength, and mobility.
Deep dives
The Importance of Comprehensive Evaluation in Fitness
A detailed evaluation process is necessary to elevate fitness experiences across the industry. A new evaluation framework was developed, taking inspiration from hospitality industry standards, aiming to assess the full customer journey within fitness establishments. The evaluation comprises 250 criteria ranging from the online booking experience to post-class engagement, emphasizing the importance of every interaction. By applying this rigorous framework globally, the fitness industry can identify areas for improvement, ultimately enhancing customer satisfaction and performance.
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