2Bobs—with David C. Baker and Blair Enns To Standardize or Customize
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Jan 29, 2025 The discussion dives into the tug-of-war between standardization and customization in creative services. Blair shares insights from his writing journey, revealing the complexities of productizing while meeting unique client needs. RFPs are scrutinized, uncovering how they can undermine creativity. The hosts explore emotional hurdles in pricing tailored solutions and examine innovative pricing strategies. A framework for integrating standard processes while allowing for customization is proposed, illustrating the delicate balance necessary for success.
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Customization vs. Standardization
- Blair Enns revises his stance on service customization.
- He now acknowledges the validity of productized services.
Value-Based Pricing Experiment
- David C. Baker experimented with value-based pricing, but found it didn't suit his style.
- Clients who did better avoided his bonus-based pricing.
Model Considerations
- Consider your delivery and pricing models: customize or standardize both.
- These four options present trade-offs; choose what suits your business best.
