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2Bobs—with David C. Baker and Blair Enns
To Standardize or Customize
Jan 29, 2025
The discussion dives into the tug-of-war between standardization and customization in creative services. Blair shares insights from his writing journey, revealing the complexities of productizing while meeting unique client needs. RFPs are scrutinized, uncovering how they can undermine creativity. The hosts explore emotional hurdles in pricing tailored solutions and examine innovative pricing strategies. A framework for integrating standard processes while allowing for customization is proposed, illustrating the delicate balance necessary for success.
35:31
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Quick takeaways
- The shift from solely advocating for customization to recognizing the balance of standardization emphasizes efficiency and scalability in creative services.
- Clients in high-end markets often value customized solutions more, leading to greater profitability due to their willingness to pay for unique offerings.
Deep dives
Rethinking Customization in Creative Services
The speaker reflects on their previous stance advocating for complete customization in creative services, acknowledging a shift in perspective. Initially, every client was viewed as unique, warranting bespoke solutions and unique proposals. However, this rigid view has softened to recognize the value in both customization and standardization. The discussion emphasizes that while creativity should thrive on unique problem-solving, there are instances where productizing services could provide efficiency and scalability.
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