To Standardize or Customize
2Bobs—with David C. Baker and Blair Enns
The Dichotomy of RFPs: Standardization vs. Customization
This chapter examines the challenges of Request for Proposals (RFPs) and the contrast between productized and customized services. It highlights the importance of bespoke solutions in fostering creativity and value, while critiquing the tendency of RFPs to favor standardization at the expense of innovation.
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