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4min chapter
To Standardize or Customize
2Bobs—with David C. Baker and Blair Enns
Intro
This chapter explores the shifting views on the importance of standardization versus customization in creative firms. It highlights the tension between the need for tailored client services and the advantages of implementing standardized approaches for efficiency and pricing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode