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2min chapter
To Standardize or Customize
2Bobs—with David C. Baker and Blair Enns
Exploring Customized vs. Standardized Pricing Strategies
This chapter explores the differences between customized and standardized pricing strategies in the high-end market. It highlights clients' preferences for tailored offerings and discusses the emotional and negotiation challenges involved in pricing conversations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode