2Bobs—with David C. Baker and Blair Enns cover image

To Standardize or Customize

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Exploring Customized vs. Standardized Pricing Strategies

This chapter explores the differences between customized and standardized pricing strategies in the high-end market. It highlights clients' preferences for tailored offerings and discusses the emotional and negotiation challenges involved in pricing conversations.

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