How Might We Bring Change To An Industry Giant With A Heavy Legacy? With Usha Raghavachari, D-Ford Global Innovation Lab Director & Luis Zunzunegui, IDEO Executive Director

Usha Raghavachari, D-Ford Global Innovation Lab Director, and Luis Zunzunegui, IDEO Executive Director, discuss the challenges of bringing change to a legacy company like Ford. They highlight the importance of design thinking, collaboration, and prototyping in their work. They also emphasize the need for a more horizontal, multidisciplinary approach and the transformation towards hardware-software and services. They express concerns for team health, industry challenges, and the desire to democratize human-centered design.