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The Big Question: an IDEO Podcast
How Might We Bring Change To An Industry Giant With A Heavy Legacy? With Usha Raghavachari, D-Ford Global Innovation Lab Director & Luis Zunzunegui, IDEO Executive Director
Dec 7, 2021
Usha Raghavachari, D-Ford Global Innovation Lab Director, and Luis Zunzunegui, IDEO Executive Director, discuss the challenges of bringing change to a legacy company like Ford. They highlight the importance of design thinking, collaboration, and prototyping in their work. They also emphasize the need for a more horizontal, multidisciplinary approach and the transformation towards hardware-software and services. They express concerns for team health, industry challenges, and the desire to democratize human-centered design.
41:11
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Quick takeaways
- Creating a culture of innovation through design thinking is crucial for transforming a company.
- Ford aims to drive successful transformation by fostering a culture of inclusivity, continuous learning, and collaboration.
Deep dives
Creating the Right Conditions for Change and Growth
Creating a culture where teams feel safe to experiment, grow, and learn is a crucial challenge in transforming a company. This requires enabling tools and processes that foster innovation. Design thinking is seen as a powerful approach to solve complex, multifaceted, and inherently human problems. It encourages asking big questions to find big solutions.
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