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3min chapter
How Might We Bring Change To An Industry Giant With A Heavy Legacy? With Usha Raghavachari, D-Ford Global Innovation Lab Director & Luis Zunzunegui, IDEO Executive Director
The Big Question: an IDEO Podcast
The Central Role of Innovation and the Shift Towards Competition with Digital and Service Brands
This chapter emphasizes the importance of innovation in the company's future and discusses how to involve all employees in driving fast innovation. It also explores the transformation of the company and the shift towards hardware-software and services.
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