The Big Question: an IDEO Podcast cover image

How Might We Bring Change To An Industry Giant With A Heavy Legacy? With Usha Raghavachari, D-Ford Global Innovation Lab Director & Luis Zunzunegui, IDEO Executive Director

The Big Question: an IDEO Podcast

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The Central Role of Innovation and the Shift Towards Competition with Digital and Service Brands

This chapter emphasizes the importance of innovation in the company's future and discusses how to involve all employees in driving fast innovation. It also explores the transformation of the company and the shift towards hardware-software and services.

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