2min chapter

The Big Question: an IDEO Podcast cover image

How Might We Bring Change To An Industry Giant With A Heavy Legacy? With Usha Raghavachari, D-Ford Global Innovation Lab Director & Luis Zunzunegui, IDEO Executive Director

The Big Question: an IDEO Podcast

CHAPTER

Introduction

This chapter explores the challenges of building the right conditions in a company's culture to enable teams to experiment and learn. It emphasizes the importance of design thinking in solving complex problems in today's interconnected world and introduces the topic of bringing change to a legacy company like Ford.

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