How Might We Bring Change To An Industry Giant With A Heavy Legacy? With Usha Raghavachari, D-Ford Global Innovation Lab Director & Luis Zunzunegui, IDEO Executive Director
The Big Question: an IDEO Podcast
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Empowering Design and Advocacy in a Legacy Company
This chapter discusses how the design team at Ford empowers vocal advocacy and collaboration, promoting a flat structure and valuing expertise regardless of seniority. It highlights the need for a shift to a more horizontal, multidisciplinary approach in order to adapt to the changing digital landscape.
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