
The Big Question: an IDEO Podcast
We live and work in a world of interlocking systems, where many of the problems we face are dynamic, multifaceted, and inherently human. We believe that design thinking can help solve these problems… to provide answers, but big answers can only be found by asking big questions. Welcome to The Big Question: an IDEO podcast.
Latest episodes

Mar 1, 2022 • 30min
How Might We Tap InTo Latin America’s Future Digital Designers? with Alejandra Dancuart, Colectivo23 Product Owner, and Nathan Paterson, IDEO Director
The Big Question: an IDEO Podcast is hand crafted by our friends over at: fame.so

Feb 15, 2022 • 38min
How Might We Lead The Way In Designing For A New Socially Responsible Generation? With Pamela Gill Alabaster, Mattel Head of Global Sustainability & Michelle Lee, IDEO Managing Director Play Lab
The Big Question: an IDEO Podcast is hand crafted by our friends over at: fame.so

Feb 1, 2022 • 37min
How Might Health-System Incumbents Treat Patients More Like Consumers? With Ramon Soto, Northwell Health Senior Vice President, Chief Marketing and Communications Officer & Timothy Peck, IDEO Executive Portfolio Director of Health
The Big Question: an IDEO Podcast is hand crafted by our friends over at: fame.so

Jan 18, 2022 • 35min
How Might We Embark On A Journey Of Diversity, Inclusion And Transformation In A Radically Transparent And Collaborative Way? With Frances Frei, Harvard Business School Professor & Lauren Collins, IDEO Chief Of Staff
The Big Question: an IDEO Podcast is hand crafted by our friends over at: fame.so

Jan 4, 2022 • 50min
How Might We Empower Society To Move Rapidly Towards A Cleaner Future? With Constantin Schwaab, Wirelane CEO & Franz Blach, IDEO Alum
Design thinking in achieving a circular economy, decentralized energy, challenges in driving adoption of new technologies, transformation of mobility, individual responsibility, and urgency for a cleaner future.

Dec 21, 2021 • 39min
How Might We Build A Food System That Is Healthy For People & The Planet? With Sudhanshu Sarronwala, INFARM Chief Impact Officer & Axel Unger, IDEO Partner
The Big Question: an IDEO Podcast is hand crafted by our friends over at: fame.so

8 snips
Dec 7, 2021 • 41min
How Might We Bring Change To An Industry Giant With A Heavy Legacy? With Usha Raghavachari, D-Ford Global Innovation Lab Director & Luis Zunzunegui, IDEO Executive Director
Usha Raghavachari, D-Ford Global Innovation Lab Director, and Luis Zunzunegui, IDEO Executive Director, discuss the challenges of bringing change to a legacy company like Ford. They highlight the importance of design thinking, collaboration, and prototyping in their work. They also emphasize the need for a more horizontal, multidisciplinary approach and the transformation towards hardware-software and services. They express concerns for team health, industry challenges, and the desire to democratize human-centered design.

Nov 23, 2021 • 45min
How Might We Design A Radically Different Restorative & Regenerative Business Model? With Joe Iles, Ellen MacArthur Foundation Circular Design Programme Lead & Chris Grantham, IDEO Circular Economy Executive Director
Guests Joe Iles and Chris Grantham discuss the vision of a regenerative circular economy, the need for a paradigm shift in business models, the importance of setting a vision and transitioning to a circular economy, and reshaping value for a sustainable circular economy.

Nov 9, 2021 • 42min
How Might We Enable Businesses To Be More Responsible? With Carlos Rodriguez-Pastor, Intercorp Chairman & Sandy Speicher, IDEO CEO
The Big Question: an IDEO Podcast is hand crafted by our friends over at: fame.so

Oct 15, 2021 • 27min
What Happens If We Don't Ask Big Questions? With David Kelley, IDEO Co-founder & Stanford Professor
Guest, David Kelley, co-founder of IDEO and Stanford Professor, discusses the importance of asking big questions in problem-solving. They explore the evolving role of design and the integration of different disciplines. The power of asking big questions is emphasized, along with breaking them down into smaller pieces. The guest also highlights the importance of creative confidence and self-efficacy in solving big problems.