The Big Question: an IDEO Podcast cover image

The Big Question: an IDEO Podcast

How Might We Empower Society To Move Rapidly Towards A Cleaner Future? With Constantin Schwaab, Wirelane CEO & Franz Blach, IDEO Alum

Jan 4, 2022
Design thinking in achieving a circular economy, decentralized energy, challenges in driving adoption of new technologies, transformation of mobility, individual responsibility, and urgency for a cleaner future.
50:29

Podcast summary created with Snipd AI

Quick takeaways

  • Optimizing personal behavior and reducing consumption is key to achieving a circular economy and addressing environmental issues.
  • Design thinking provides answers and solutions to multifaceted challenges by asking big questions and thinking beyond conventional approaches.

Deep dives

Personal Behavior and Consumption Reduction

One of the main ideas discussed in the podcast is the importance of optimizing personal behavior and reducing consumption. The speaker emphasizes that reducing consumption is key to achieving a circular economy and addressing environmental issues. This includes actions like separating trash, using sustainable transportation alternatives, and being mindful of our purchasing habits. The goal is to shift away from the constant desire for tangible goods and instead prioritize sustainable choices and a more minimalist lifestyle.

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