What Happens If We Don't Ask Big Questions? With David Kelley, IDEO Co-founder & Stanford Professor
Oct 15, 2021
auto_awesome
Guest, David Kelley, co-founder of IDEO and Stanford Professor, discusses the importance of asking big questions in problem-solving. They explore the evolving role of design and the integration of different disciplines. The power of asking big questions is emphasized, along with breaking them down into smaller pieces. The guest also highlights the importance of creative confidence and self-efficacy in solving big problems.
It's crucial to ask big questions to identify worthwhile problems.
Design thinking integrates diverse disciplines to tackle innovation challenges and create holistic solutions.
Deep dives
Importance of Asking Big Questions
As a culture, we are good at problem solving, but it's crucial to ask the right big questions to identify worthwhile problems. Design thinking can help address complex, multifaceted, and inherently human problems. Big answers can be found by asking big questions.
David Kelly's Journey and IDEO's Purpose
David Kelly, founder of Stanford D School and IDEO, shares his journey and the inspiration behind starting IDEO. Combining engineering, science, and industrial design, he aimed to integrate diverse disciplines to tackle innovation challenges and create new, holistic solutions.
Changing Perception of Design and Design Philosophy
Over the years, the perception of design has evolved, moving from a narrow focus on aesthetics to a more strategic and problem-solving role. Design thinking has become more integrated with other disciplines, taking on strategic projects and focusing on early-stage problem-solving rather than just polishing ideas at the end. David Kelly emphasizes the value of prototyping, enlightened trial and error, and fostering a collaborative, diverse team to drive innovation.