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27min chapter
How Might We Bring Change To An Industry Giant With A Heavy Legacy? With Usha Raghavachari, D-Ford Global Innovation Lab Director & Luis Zunzunegui, IDEO Executive Director
The Big Question: an IDEO Podcast
From Marketer to Director: Usha's Journey at D-Ford
Usha Raghavachari, the Director of D-Ford Global Innovation Lab, shares her journey from being a marketer to her current role at D-Ford. She discusses her background in marketing, her passion for understanding customers, and the focus of D-Ford on innovation and disruption in the automotive industry.
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