WHOOP Podcast

Unpacking the Rise of Rucking with Jason McCarthy

Apr 3, 2024

Jason McCarthy, Co-Founder of GORUCK, discusses military service, creating rucksacks, rucking benefits, mental toughness, and future plans. Topics include accountability, go bags, business start-up, Green Beret advice, and using WHOOP for performance.

47:01

Episode guests

Jason McCarthy

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Episode notes

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Quick takeaways

Rucking offers diverse health benefits like heart health and posture improvement.

Jason McCarthy's journey from military service to founding GoRuck showcases resilience and innovation.

Deep dives

Join GoRuck to Unlock Performance

GoRuck, founded by Jason McCarthy, aims to unlock human performance. Through rugged design and tough training, GoRuck emphasizes the importance of building resilience and pushing physical boundaries.

Introduction

2min

Reflections on Military Service and Personal Growth

19min

From Hobby to Business: Finding Purpose in Service

6min

Exploring Zone Two Training and the Future of Rucking for Fitness and Health

6min

Endurance and Grit in Rucking Challenges

9min

Tracking Fitness and Recovery

3min

Embracing Accountability Through Data-Driven Behavior Change

2min

On this week’s episode, WHOOP Founder and CEO Will Ahmed is joined by Jason McCarthy the Co-Founder and CEO of GORUCK. Jason served in Special Forces after 9/11. He founded GORUCK in West Africa with his wife Emily, a Case Officer for the CIA, and a napkin sketch for a rucksack that could thrive in Baghdad and NYC. He also proudly serves on the Board of Directors of the Green Beret Foundation. Will and Jason discuss how Jason joined the military (2:30), having accountability for the country (11:45), the idea for GORUCK (16:25), what is in a go bag (19:35), starting the business (21:20), defining rucking and its benefits (25:53), what’s next for GORUCK (31:28), baseline and extreme rucks (33:14), developing mental toughness (35:49), advice to future Green Berets (39:41), and how Jason uses WHOOP (41:36).

Resources:
GORUCK Website

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