Jason McCarthy, Co-Founder of GORUCK, discusses military service, creating rucksacks, rucking benefits, mental toughness, and future plans. Topics include accountability, go bags, business start-up, Green Beret advice, and using WHOOP for performance.
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Quick takeaways
Rucking offers diverse health benefits like heart health and posture improvement.
Jason McCarthy's journey from military service to founding GoRuck showcases resilience and innovation.
Deep dives
Join GoRuck to Unlock Performance
GoRuck, founded by Jason McCarthy, aims to unlock human performance. Through rugged design and tough training, GoRuck emphasizes the importance of building resilience and pushing physical boundaries.
From Special Forces to Adventurous Entrepreneurship
Jason McCarthy's journey from serving in the military to founding GoRuck highlights his resilience and innovative spirit. Inspired by his experiences, Jason developed durable rucksacks designed for both Baghdad and New York City, reflecting his commitment to practical solutions.
Rucking: A Petering Trend in Health and Fitness
Rucking, defined as carrying weights and walking, offers numerous benefits such as improving heart health, posture, and bone density. Contrasted with running, rucking minimizes knee strain, making it a sustainable, effective fitness activity for people of all ages.
Resilience and Lessons from Special Forces Training
Jason McCarthy shares his experience in Special Forces training, highlighting the mental and physical resilience required to endure challenging tasks. By embracing humility, pushing through limits, and prioritizing service, Jason exemplifies the qualities essential for success.
On this week’s episode, WHOOP Founder and CEO Will Ahmed is joined by Jason McCarthy the Co-Founder and CEO of GORUCK. Jason served in Special Forces after 9/11. He founded GORUCK in West Africa with his wife Emily, a Case Officer for the CIA, and a napkin sketch for a rucksack that could thrive in Baghdad and NYC. He also proudly serves on the Board of Directors of the Green Beret Foundation. Will and Jason discuss how Jason joined the military (2:30), having accountability for the country (11:45), the idea for GORUCK (16:25), what is in a go bag (19:35), starting the business (21:20), defining rucking and its benefits (25:53), what’s next for GORUCK (31:28), baseline and extreme rucks (33:14), developing mental toughness (35:49), advice to future Green Berets (39:41), and how Jason uses WHOOP (41:36).