6min chapter

WHOOP Podcast cover image

Unpacking the Rise of Rucking with Jason McCarthy

WHOOP Podcast

CHAPTER

From Hobby to Business: Finding Purpose in Service

This chapter explores the journey of transitioning from military to civilian life and starting a business that began as a hobby, emphasizing the importance of giving back to the community. It discusses the founder's internal conflicts, decision-making processes, and the significance of donating a percentage of revenue to nonprofits supporting military personnel and teachers, while also highlighting the benefits of rucking for heart health and social connections.

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