The Unofficial Shopify Podcast PR Strategy for Shopify Stores
Oct 15, 2024
In this insightful conversation, Gloria Chou, a former diplomat turned PR coach, shares her expertise in helping small businesses secure media coverage in top publications like Forbes and The New York Times. She emphasizes the power of public relations as a secret weapon for Shopify entrepreneurs. Topics include her unique CPR method for pitching, the importance of authentic storytelling, and practical strategies for creating effective holiday gift guides. Gloria empowers product makers to harness the full potential of PR for brand visibility and growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Navigating PR for Small Businesses
02:14 • 13min
Empowering Customers and Crafting Effective Gift Guides
14:55 • 3min
Mastering PR Pitching with CPR Framework
17:45 • 13min
Leveraging Authentic Storytelling in PR for Shopify Success
30:40 • 4min
Harnessing PR for Your Brand
34:50 • 4min
Empowering Product Makers Through PR
39:18 • 5min