The Unofficial Shopify Podcast
PR Strategy for Shopify Stores
Oct 15, 2024
In this insightful conversation, Gloria Chou, a former diplomat turned PR coach, shares her expertise in helping small businesses secure media coverage in top publications like Forbes and The New York Times. She emphasizes the power of public relations as a secret weapon for Shopify entrepreneurs. Topics include her unique CPR method for pitching, the importance of authentic storytelling, and practical strategies for creating effective holiday gift guides. Gloria empowers product makers to harness the full potential of PR for brand visibility and growth.
43:54
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Quick takeaways
- Gloria Chou emphasizes that PR is a high-leverage strategy that can provide long-lasting credibility and authority for Shopify entrepreneurs.
- Her CPR pitching framework focuses on crafting concise, relevant pitches that capture journalists’ attention, enhancing the likelihood of media coverage.
Deep dives
Leveraging OmniSend for E-commerce Success
OmniSend serves as a powerful tool for Shopify store owners, enabling them to enhance their e-commerce performance. With features like pre-built automations, customer segmentation based on shopping behaviors, and options for SMS and push notifications, it simplifies customer engagement. Over 100,000 e-commerce brands utilize OmniSend to streamline their marketing efforts, ultimately leading to increased sales and stronger customer relationships. The platform not only facilitates user-friendly email campaigns but also ensures that businesses can maintain effective communication with their audience.
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