PR Strategy for Shopify Stores
The Unofficial Shopify Podcast
Navigating PR for Small Businesses
This chapter explores the transformative journey of a former diplomat turned PR coach, shedding light on the challenges faced in the traditional PR industry. It emphasizes the accessibility of public relations for small businesses and offers practical strategies for effective media coverage. The discussion also highlights the synergy between PR and digital marketing, advocating for a systematic approach to pitching that aligns with seasonal trends.
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