Gloria Chou

Gloria Chou, a PR expert and founder of Gloria Chou PR, shares her journey from U.S. diplomat to helping entrepreneurs gain media attention. She discusses her CPR Pitching Method, which simplifies PR for Etsy sellers. Key topics include effective strategies for pitching gift guides, utilizing AI tools to connect with journalists, and the importance of timing and relevance in outreach. Gloria also shares tips on product bundling and heartfelt success stories, making PR feel accessible and essential for Etsy visibility.

In this episode, Gloria Chou, an award-winning PR strategist and host of the Small Business PR Podcast, shares her insights on the power of public relations for small businesses. She highlights how PR can outperform traditional advertising and offers tips for crafting compelling media pitches. Gloria discusses strategies for year-round gift guides, emphasizing the importance of aligning with trends. She also introduces the CPR pitching method and provides advice on building relationships with journalists to enhance brand visibility.

In this insightful conversation, Gloria Chou, a former diplomat turned PR coach, shares her expertise in helping small businesses secure media coverage in top publications like Forbes and The New York Times. She emphasizes the power of public relations as a secret weapon for Shopify entrepreneurs. Topics include her unique CPR method for pitching, the importance of authentic storytelling, and practical strategies for creating effective holiday gift guides. Gloria empowers product makers to harness the full potential of PR for brand visibility and growth.