Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop How to Get Free Press for Your Etsy Shop with Gloria Chou
Jun 14, 2025
Gloria Chou, a PR expert and founder of Gloria Chou PR, shares her journey from U.S. diplomat to helping entrepreneurs gain media attention. She discusses her CPR Pitching Method, which simplifies PR for Etsy sellers. Key topics include effective strategies for pitching gift guides, utilizing AI tools to connect with journalists, and the importance of timing and relevance in outreach. Gloria also shares tips on product bundling and heartfelt success stories, making PR feel accessible and essential for Etsy visibility.
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Gloria's PR Origin Story
- Gloria started her PR career with zero media contacts by cold calling journalists and facing thousands of rejections.
- This experience became her unique skill that she now uses to empower small business owners with DIY PR strategies.
PR vs Marketing Advantage
- PR is earned media where others talk about you, unlike marketing which is you talking about yourself.
- This third-party endorsement boosts credibility and SEO, which is especially powerful for Etsy sellers to compete with big brands.
Small Sellers Can Start PR
- You don't need to be a big brand or have millions of sales to get featured.
- Journalists want fresh, indie products and good photos, so if you are ready to sell, you are ready for PR.