Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

In this episode of the Etsy Seller Success podcast, Dylan sits down with William Gasner, co-founder of Stack Influence, to talk all things influencer marketing for product-based businesses. Whether you’re a solo Etsy seller or scaling your DTC brand, this episode will show you how to leverage micro-influencers, increase conversions, and grow visibility—all without a huge marketing budget.William shares how product seeding campaigns can deliver massive ROI, how to choose the right influencers for your niche, and why small creators often outperform big-name celebrities when it comes to authenticity and trust.If you’ve ever wondered how to break through Etsy’s algorithm, get real customer testimonials, and build organic buzz—this one is for you.In this episode, we cover: [00:41] William’s 20-Year Journey in E-commerce and Founding Stack Influence [03:02] What Really Is a Micro-Influencer (And Why They Work) [06:01] Why Most People Give Up on Influencer Marketing Too Soon [06:43] How to Start Influencer Marketing with Just Free Product [08:50] Benefits Beyond Sales: UGC, Feedback & Market Research [09:22] How Influencer Content Can Skyrocket Your Etsy Listing Performance [11:10] Why Driving Sales to Etsy Boosts Search Ranking [15:34] Stack Influence’s Unique Platform & Automated Campaigns [20:06] Influencer vs. Affiliate Marketing: What’s the Difference? [23:09] Getting Started: DIY Outreach or Full-Service Management [24:22] How Stack Influence Works, Pricing & Vetting InfluencersConnect with William & Stack Influence: 🌐 Website: stackinfluence.com 📸 Instagram: @stackinfluenceAbout William Gasner: William Gasner is a seasoned e-commerce entrepreneur with two decades of experience in launching and scaling product-based brands. After using influencer marketing to grow his own stores, he co-founded Stack Influence—a tech platform that helps e-commerce sel📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast Want to get your $1 trial listing? Head to EtSEO and grab it today.  🔗 LINKS 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx 🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time! While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

How To Make Listings That People Buy on REPEATIn today's video, we break down the BEST product to sell in your Etsy shop to get repeat sales and draw in brand new customers to your shop!📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast 🔗 LINKS 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx 🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time! While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

I wish I knew this when I started on Etsy...In today's video, we break down the BEST strategy for growing your Etsy shop in 2025. These mindset shifts will elevate your workflow and change your listings from mid to optimal.📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast 🔗 LINKS 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx 🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time! While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

In this episode of the Etsy Seller Success podcast, Dylan sits down with Laylee Emadi, educator-turned-entrepreneur, speaker, and founder of the Creative Educator Conference. Laylee shares how she transitioned from teaching in the classroom to building a thriving education business—replacing her teaching salary in less than six months.This episode is for anyone wondering how to step into a new chapter, show up as an expert, and communicate their message with clarity—whether you’re speaking on stage, teaching online, or growing a personal brand alongside your product-based business.Laylee gets real about building authority, embracing your natural speaking style, hiring the right support, and creating programs that actually serve your audience. If you're ready to lead, teach, or speak with confidence in your niche, this conversation will show you how to get started.In this episode, we cover: [01:16] Building a Business Through Photography and Mentoring [03:08] Making the Leap from 9–5 to Self-Employment [04:47] Replacing Her Salary in Under 6 Months [06:00] Her First Business Model: Clients, Workshops & Mentorship [07:01] What Makes You Qualified to Teach (And How to Know) [08:32] Organically Creating Her Conference & Coaching Programs [10:05] Realizing She’d Never Return to Traditional Teaching [11:27] Hiring a Team: What Works, What Doesn’t [13:12] Why Scaling Requires Support [14:22] Creating the Sought After Speaker System [16:14] Why Speaking Matters for Product-Based Businesses [17:24] What Makes a Speaker Memorable [19:03] Speaker Style: Embrace Who You Are, Don’t Copy Others [21:03] How to Get Started with Speaking (Even if You’re Nervous) [22:32] Getting Comfortable on Camera & Building Your Skills [24:18] The Real ROI of Speaking Engagements Connect with Laylee Emadi: 🌐 Website: layleeemadi.com 📸 Instagram: @laylee_emadi 🎤 C📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast Want to get your $1 trial listing? Head to EtSEO and grab it today.  🔗 LINKS 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx 🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time! While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

The SMARTEST Way to Grow to 10,000 Etsy Sales in 2025In today's video, we break down the BEST strategy for growing your Etsy shop in 2025. These mindset shifts will elevate your workflow and change your listings from mid to optimal.📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast 🔗 LINKS 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx 🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time! While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

In this episode, Dylan Jahraus sits down with Gillian Perkins, a successful entrepreneur, homeschool mom of six, and creator of a thriving online business. They talk about how Gillian runs her digital product empire while keeping her workweek under 30 hours and still makes it all work.Gillian shares how she structures her business to be both profitable and flexible, how she chooses what products to create, and what systems she has in place to keep things running smoothly without burning out. She also opens up about what balance really looks like for her and how her values shape the way she does business.If you're trying to grow your income while protecting your time and energy, this conversation is packed with helpful insights and real-life inspiration.Hit play to learn how to build a business that works for your life, not the other way around.📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast Want to get your $1 trial listing? Head to EtSEO and grab it today.  🔗 LINKS 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx 🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time! While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

Do you have these toxic traits when it comes to your Etsy shop?In today's video, we break down the top 12 toxic traits that make Etsy sellers fail in 2025.📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast 🔗 LINKS 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx 🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time! While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

These are 4 Online Side Hustles you should start to quit your full-time job in 2025!In today's video, we break down the best customer to sell to on Etsy in 2025 and the top 4 products you should sell to them! Whether you're a new Etsy seller or you've had an Etsy shop for years, these are the best tips for skyrocketing your sales in 2025!📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast 🔗 LINKS 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx 🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time! While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

This is why 99% of Etsy shops fail in 2025...In today's video, we break down the reasons why Etsy shops fail in 2025 and I give you 3 strategies for becoming a successful Etsy seller!📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast 🔗 LINKS 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx 🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time! While the success stories and testimonials we share are based on real experiences, they are not guarantees of similar results for everyone.

Discover essential tips for taking stunning listing photos that can skyrocket your sales! Learn what common mistakes to avoid, like distracting backgrounds and misaligned text. Get insights on optimizing composition and cropping to keep the focus on your product. It’s all about making your images stand out to attract buyers and boost engagement!