Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

In this episode, I’m joined by Dr. Nicole Arnett Sanders, a Ph.D. in marketing, consumer behavior researcher, and founder of the boutique agency 56, to talk all things marketing psychology, customer connection, and why viral content isn’t enough.Nicole shares actionable tips on how Etsy sellers can stand out by building trust, leveraging user-generated content, and understanding what really drives buying decisions. From mastering the scroll-stopping hook to building community and interpreting search term data, this episode is packed with smart, sustainable strategies for long-term growth.🛠️ Grab Nicole’s free Etsy Consumer Intelligence Toolkit: 👉 https://nicolearnettsanders.comIn this episode, we cover:[02:43] The Mistake Most Etsy Sellers Make on TikTok & IG[05:44] Why UGC and Micro-Influencers Work in 2025[08:47] What Stops the Scroll and Drives Sales[09:46] The “Scroll to Sales” 3-Step Buyer Journey[11:09] How to Build Trust with Behind-the-Scenes Content[13:44] Removing Regret & Building Loyalty[16:46] How to Know What Your Customers Actually Want[19:06] Using Analytics & Search Terms for Insight[21:25] Becoming a Customer Research Detective[22:45] Creating Products That Solve Bigger ProblemsConnect with Dr. Nicole: 📸 Instagram: @nicolearnettsandersphd 📲 TikTok: @doctorofshopping 💻 Website & Free Toolkit: nicolearnettsanders.comAbout Nicole: Nicole Sanders is a marketing professor and founder of 56, a boutique agency helping female-led brands grow through strategy backed by real consumer psychology. Her research on why shoppers buy and abandon carts on social platforms helps sellers create more meaningful—and profitable—customer connections.📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast Want to get your $1 trial listing? Head to EtSEO and grab it today.  🔗 LINKS 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx 🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

I compiled all of my best videos about Etsy Trends from over the last year into this one massive Trends Masterclass! This is a Full Guide to the best Etsy Trends that sold in 2025 and how to find top trends for your shop in 2025!📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast Want to get your $1 trial listing? Head to EtSEO and grab it today.  🔗 LINKS 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx 🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

Discover the essential tools that can elevate your Etsy shop to $10,000 a month! Learn how platforms like Pinterest and Canva can transform your branding and product creation. Uncover powerful methods for trend analysis and SEO optimization that can unlock your shop's potential. Plus, stick around for a bonus tool that has already helped hundreds of sellers thrive. Ready to turn your passion into profit? Let's dive into the secrets of successful selling!

This is how I get 50K Visits on my Etsy Listings per month...In today's video, I break down my secrets to creating the best SEO for Etsy listings to rank on the first page of search results. If you're struggling with your listing titles, descriptions, tags, and keywords to rank your listings higher on Etsy, then you'll want to stick around until the end to get all of my best tips for 2025.📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast 🔗 LINKS 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx 🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

Discover the surprising truth about Etsy listings: having more is not always better. Learn how top shops thrive with less than 100 listings by prioritizing quality over quantity. Hear success stories that illustrate the power of effective SEO and aligning products with customer needs. The conversation emphasizes adopting a customer-centric strategy for long-term growth and shop performance. Plus, personalized coaching tips provide actionable advice for achieving multi-six figure success!

Gloria Chou, a PR expert and founder of Gloria Chou PR, shares her journey from U.S. diplomat to helping entrepreneurs gain media attention. She discusses her CPR Pitching Method, which simplifies PR for Etsy sellers. Key topics include effective strategies for pitching gift guides, utilizing AI tools to connect with journalists, and the importance of timing and relevance in outreach. Gloria also shares tips on product bundling and heartfelt success stories, making PR feel accessible and essential for Etsy visibility.

Discover the secrets to creating eye-catching listing photos that can elevate your Etsy sales. Learn how to optimize your thumbnails and product positioning to stand out in search results. The power of video content is also explored as a game-changer for building customer trust and engagement. Gain insights on effective strategies to improve your listings and boost your sales, ensuring you're equipped with the best tips for 2025!

In this episode of the Etsy Seller Success podcast, host Dylan Jahraus sits down with Julie from P&W Designs—an SEO and Pinterest strategist with a deep understanding of how search-based platforms like Pinterest can skyrocket visibility for Etsy sellers. Julie shares how her background running a custom paper planner business evolved into helping online entrepreneurs grow with systems, SEO, and intentional Pinterest marketing.If you’ve ever wondered how to drive traffic to your Etsy listings without relying on social media, this episode is your blueprint. Julie walks us through the exact strategies she uses to help clients get thousands of monthly clicks with minimal time and effort—by leveraging keyword research and consistent batching.She also breaks down how to optimize your Pinterest profile, set up boards correctly, and why repins no longer work like they used to. If your Etsy traffic is stalling, this episode will help you reboot it—with clarity and direction.Whether you're managing your shop solo or looking to scale sustainably, Julie’s practical, step-by-step advice will help you build a system that works for you.In this episode, we cover:[00:08] Julie’s background and early Etsy lessons[03:21] Long-tail keyword strategy and batching pins[06:41] Pinterest business account setup and board optimization[10:32 ] Tools, repinning updates, and pinning workflows[15:09] High-performing pin types and design tips[20:44] Pinterest ads, outsourcing, and long-term traffic strategyAbout Julie:Julie is the founder of P&W Designs, where she helps entrepreneurs grow their online presence through strategic SEO, Pinterest systems, and web design. With a background in Etsy and product-based sales, Julie now empowers other creatives to take control of their organic traffic. She offers Pinterest audits, SEO setups, and monthly management—plus a free Pinterest Marketing Guide to help you get started.Website: https://www.bypwdesigns.com/pinterest-marketing-guide/#pinterestInstagram: julie.pwdesigns⏳ Currently booking new clien📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast Want to get your $1 trial listing? Head to EtSEO and grab it today.  🔗 LINKS 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx 🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

This is how to write WINNING Etsy Titles and Tags (Rank HIGHER)In today's video, I break down my secrets to creating the best SEO for Etsy listings to rank on the first page of search results. If you're struggling with your listing titles, descriptions, tags, and keywords to rank your listings higher on Etsy, then you'll want to stick around until the end to get all of my best tips for 2025.📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast 🔗 LINKS 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx 🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

THIS is the Etsy keyword hack that increases your Visits in 2025!In today's video, I break down my secrets to creating the best SEO for Etsy listings to rank on the first page of search results. If you're struggling with your listing titles, descriptions, tags, and keywords to rank your listings higher on Etsy, then you'll want to stick around until the end to get all of my best tips for 2025.📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast 🔗 LINKS 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx 🏆 Student Resultshttps://www.dylanjahraus.com/student-testimonials📷 Instagram - https://www.instagram.com/dylanjahraus/👋 WHO AM I?Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!