Proof to Product

384 | How to Find and Pitch Year-Round Gift Guides with Gloria Chou, Gloria Chou PR

Mar 11, 2025

In this episode, Gloria Chou, an award-winning PR strategist and host of the Small Business PR Podcast, shares her insights on the power of public relations for small businesses. She highlights how PR can outperform traditional advertising and offers tips for crafting compelling media pitches. Gloria discusses strategies for year-round gift guides, emphasizing the importance of aligning with trends. She also introduces the CPR pitching method and provides advice on building relationships with journalists to enhance brand visibility.

27:28

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Episode guests

Gloria Chou

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Episode notes

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Quick takeaways

Public relations is more effective than social media for enhancing business credibility and visibility through organic media coverage.

Year-round gift guide opportunities exist, allowing businesses to pitch products creatively based on current trends and consumer interests.

Deep dives

The Power of PR Over Social Media

Public relations can be more effective than social media and paid advertising for enhancing a business's credibility and visibility. Organic PR efforts can directly lead to increased search engine optimization, as the backlinks established through media features remain significant over time. This method provides a sustainable alternative that is not vulnerable to changes within social media algorithms or the unpredictability of influencer reputations. By utilizing PR effectively, businesses can achieve substantial exposure in top-tier outlets without the necessity of a large media budget.

Intro

2min

Unlocking the Power of Accessible Public Relations for Product Makers

3min

Year-Round Strategies for Product Promotion

2min

Mastering Media Pitches

17min

Empowering Pitching Skills and Brand Visibility

3min

When you think of public relations or PR, what first comes to mind? Is it holiday gift guides, being on the Today Show? What if I told you that PR can often be more effective than social media or paid ads for boosting a business's credibility and visibility? That's exactly what today's guest is sharing.

Gloria Chou is an award-winning PR strategist and the host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR, which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large social media following. Her strategies have earned small businesses in nearly every industry over a billion organic views and features in outlets like The New York Times, Oprah's Favorite Things, Vogue, and Forbes without any pay-to-play options.

Gloria shares how to write a compelling pitch to the media, how to pitch and find gift guides that happen year-round, how to find the right journalist to pitch, and so much more.

Today's episode is brought to you by PrintsWell, who is a sponsor of our Paper Camp program. PrintsWell has helped stationers for thirty-five years grow their business with premium paper products, modern printing solutions, and best-in-class customer service. They have top-tier paper products at wholesale prices. They do branded drop shipping. They even have foil and white printing available and fast turnaround times. Our Paper Camp students receive an exclusive discount on PrintsWell service. You can learn more about PrintsWell services at http://printswell.com.

You can view full show notes and more at http://prooftoproduct.com/384

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