Empowering Customers and Crafting Effective Gift Guides

“PR is the highest leverage activity, and we’re not taught that because it’s easier to just create a reel and hope it goes viral.”

In this episode of The Unofficial Shopify Podcast, we meet Gloria Chou, a PR coach on a mission to break down the barriers of traditional media. Gloria didn’t take the expected path into public relations—she reinvented it. She shares how she went from diplomat to helping small businesses earn coveted media spots in outlets like Forbes and The New York Times, using her unique CPR method for pitching. We explore the quiet power of PR, how to land a spot in a holiday gift guide, and why PR might just be the secret weapon for Shopify entrepreneurs looking to grow.

Links

• Gloria's Gift Guide
• Gloria Chou: GloriaChouPR.com
• CPR Method Masterclass: GloriaChouPR.com/masterclass
• Instagram: @GloriaChouPR
• Help a Reporter Out (HARO): helpareporter.com
• Skimlinks: skimlinks.com

Sponsors

• Zipify
• Cleverific
• Omnisend

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