PR Strategy for Shopify Stores
The Unofficial Shopify Podcast
Mastering PR Pitching with CPR Framework
This chapter introduces the CPR method for effective PR pitching, focusing on credibility, point of view, and relevance. It offers practical strategies for crafting compelling cold pitches, targeting the right journalists, and utilizing platforms like HARO for media features. Additionally, the chapter explores modern trends in affiliate marketing and the importance of gift guides in the evolving media landscape.
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