The Art of Manliness

Life Lessons From the World's Greatest Negotiator

Jul 11, 2022

47:29

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Highlights

AI Chapters

Episode notes

Enemy of negotiation is narcissism

01:59

Different money

01:22

TIP - Time, Information, Power

01:24

Hethatiis Transition to Free Lance Negotiation

01:10

Introduction

2min

Herby Coen - A Memoir About Your Dad

2min

Is There a Difference Between Power and Institution?

2min

How Did My Father Learn That Power Was Based on Perception?

2min

Larry King and the Moppo Story

5min

My Father's First Negotiation

3min

The Principles of Negotiation

3min

The Carvell Story

4min

G and C Supplements - The Perfect Solution for Your Health and Fitness Routine

4min

10.

How Did You Do That?

3min

11.

The Game Theory of War Tactics

3min

12.

The Insurance Industry - I Could Be Doing This on My Own Boss

4min

13.

Don't Get Sticked to Certain Outcomes

5min

14.

The Story of a Bully in a Creative Writing Class

3min

15.

You Pick Your Battles

3min

16.

What's the Point of Buying a Car?

2min

17.

The Adventures of Herby Coen, World's Greatest Negotiator

2min

In 1981, Time magazine stated: “If you are ever in a crucial life-changing negotiation, the person you want on your side of the table is Herb Cohen.” Cohen was then known as the world’s best negotiator, and had worked with Fortune 500 companies, professional athletes, and US presidents, and also penned the bestselling book You Can Negotiate Anything.

Fast forward to today, and his son, Rich Cohen, has written a memoir of his father’s life, and life philosophy, called The Adventures of Herbie Cohen: World’s Greatest Negotiator. Today on the show, Rich shares stories from Herbie’s life, from his colorful childhood on the streets of Brooklyn where he palled around in a gang with future famous figures like Larry King and Sandy Koufax, to coaching basketball in the Army, to becoming a sought-after strategist and dealmaker. Along the way, Rich shares the life lessons that grew out of those stories, including how power is perception, and why you need to care, but not that much.