The Art of Manliness Life Lessons From the World's Greatest Negotiator
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Jul 11, 2022 Rich Cohen, author of "The Adventures of Herbie Cohen: World’s Greatest Negotiator," shares insights from his father's life as a legendary negotiator. He recounts colorful anecdotes from Herbie's Brooklyn childhood and military basketball coaching. The discussion dives into key negotiation tactics, highlighting how power is often just perception. Rich emphasizes the importance of caring without becoming overly attached and brings to life humorous stories like an ice cream adventure, illustrating the playful side of negotiation.
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Power is Perception
- Herb Cohen believed power is based on perception, a concept he learned as a child.
- This formed the foundation of his negotiating philosophy and career.
Crossing Guard Power
- As a child, Herb Cohen stopped traffic as a crossing guard to demonstrate power.
- This highlighted his belief that perceived authority can influence situations.
Democratic Convention
- Herb Cohen got onto the stage at a Democratic convention despite Larry King's doubts.
- He did this by acting like he belonged, fooling security into thinking he was in charge.
