

#19 Joshua Weissman: Monetizing Your Passion and Building an Online Empire
9 snips Aug 7, 2024
Joshua Weissman, a chef and content creator with millions of followers, shares insights with Codie Sanchez about transforming culinary passion into online success. They discuss the correlation between food and happiness, the evolution of food media, and the importance of authenticity in marketing. Joshua emphasizes resilience through adversity and the heartening role of cooking in fostering relationships. They also dive into innovative strategies for launching a cookbook, showcasing the blend of creativity and business acumen in today’s digital landscape.
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Declining Happiness
- Joshua Weissman observes a decline in overall happiness since he began creating videos.
- He attributes this to socioeconomic pressures, the pandemic, and a rise in negativity online.
Leaving the Restaurant
- Weissman left a stable restaurant job to pursue YouTube, facing skepticism from colleagues.
- Despite initial doubts, his YouTube income quickly surpassed his restaurant wages, validating his decision.
Handling Criticism
- Filter criticism to identify valuable feedback versus baseless negativity.
- Weissman advises developing emotional resilience by not taking all criticism personally.