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Joshua Weissman: Monetizing Your Passion and Building an Online Empire

BigDeal

CHAPTER

The Art of Food ASMR and Content Creation

This chapter explores the rise of food ASMR cooking videos, focusing on the creators' innovative strategies on platforms like TikTok. It highlights the blending of humor, authenticity, and unique auditory experiences that engage viewers, while also reflecting on the competitive landscape of content creation. The conversation emphasizes the importance of staying true to oneself amid industry pressures, advocating for a balance between creativity and business savvy.

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