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Joshua Weissman: Monetizing Your Passion and Building an Online Empire
BigDeal
Authenticity in Marketing
This chapter focuses on innovative marketing strategies that prioritize authenticity and entertainment over traditional promotional tactics. The speakers emphasize the value of genuine communication with audiences, sharing a humorous example of a book launch that successfully engaged viewers. Additionally, they reflect on their journey in content creation, highlighting the role of risk-taking and personal connections in building a successful brand.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode