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Joshua Weissman: Monetizing Your Passion and Building an Online Empire

BigDeal

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Authenticity in Marketing

This chapter focuses on innovative marketing strategies that prioritize authenticity and entertainment over traditional promotional tactics. The speakers emphasize the value of genuine communication with audiences, sharing a humorous example of a book launch that successfully engaged viewers. Additionally, they reflect on their journey in content creation, highlighting the role of risk-taking and personal connections in building a successful brand.

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