Outbound Squad Cold Calling Sucks and That’s Why It Works
11 snips
Aug 6, 2024 
In this engaging discussion, Armand Farrokh and Nick Cegelski, the masterminds behind 30 Minutes to President’s Club, dive into their new book that redefines cold calling. They reveal innovative techniques to navigate challenges in sales, emphasizing the crucial first minute of a call. Listeners will learn about the '10-Dial Rule' for productivity and the power of thorough preparation. This tactical playbook promises to revolutionize how sales professionals approach cold outreach, making it less daunting and more effective.
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Episode notes
Structured Advice
- Structure sales advice clearly, step by step.
- Include audio clips to demonstrate proper tone and delivery.
Data-Backed Advice
- Back up sales advice with data from sources like Gong.
- Data reveals predictable patterns in sales, like the top five objections.
Book-Writing Conflicts
- Armand Farrokh and Nick Cegelski had disagreements while writing their book.
- One disagreement was about the importance of focusing on customer problems over product features.