Cold Calling Sucks and That’s Why It Works
Outbound Squad
Mastering the First Minute of Cold Calling
This chapter discusses the critical importance of the first 60 seconds in a cold call, highlighting strategies for making a strong impression to improve meeting success rates. It emphasizes the value of personalized approaches, effective tone, body language, and understanding the prospect's pain points. Additionally, the chapter outlines techniques for handling objections, focusing on building rapport and creating meaningful conversations.
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