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Science Weekly

Where did our attention spans go, and can we get them back?

Jan 9, 2025
Gloria Mark, a Professor of Informatics at UC Irvine and author of Attention Span, discusses the alarming decline in our ability to focus, revealing that office workers' attention spans have plummeted from 2.5 minutes to just 47 seconds in two decades. She connects this trend to the pervasive influence of digital distractions. Mark believes we can reclaim our concentration with practical strategies like taking breaks and utilizing visual reminders. She also explores how personality traits shape our attention, advocating for a rethinking of how we approach focus.
17:10

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Quick takeaways

  • The decline in attention spans, from two and a half minutes in 2003 to 47 seconds in 2020, reflects the disruptive impact of constant digital distractions.
  • Implementing strategies like mindfulness and recognizing automatic behaviors can significantly enhance concentration and combat the effects of 'brain rot'.

Deep dives

The Decline of Attention Spans

Research indicates that attention spans have significantly declined over the past two decades, with average focus decreasing from approximately two and a half minutes in 2003 to only 47 seconds by 2020. This trend corresponds with the rise of technology that demands constant attention, such as emails, smartphones, and social media, which have become integral to our daily lives. Many individuals report social media as their primary source of distraction, exacerbating the problem as algorithms aim to capture their attention through more sophisticated notifications. As such, the constant task-switching and presence of distractions have contributed to a cultural phenomenon labeled as 'brain rot,' indicating a widespread concern about the deterioration of our ability to concentrate effectively on tasks.

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