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Instagram's Authentic Origins
- Instagram's founders prized authenticity and aesthetic simplicity, making users' feeds look like curated magazine spreads.
- Kevin Systrom and Mike Krieger built Instagram to emphasize direct connections, resisting features like resharing to keep the experience personal.
Pressure Reduced Posting on Instagram
- The pressure to post perfect photos on Instagram led to less sharing, threatening overall platform engagement.
- This pressure was particularly harmful for teens, who faced intense anxiety over likes and comments.
Stories Reduced Sharing Anxiety
- Snapchat's Stories feature offered a low-pressure, ephemeral way to share, resonating especially with teens.
- Instagram copied Stories to reduce sharing anxiety and neutralize Snapchat's competitive threat.