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Inster graham and facebook, we're very good at showing you exactly what they already knew you wanted to see. Now they're going to be about showing you stuff you didn't know you want to see. This focus on reels, it puts a lot of weight on inster graham's agarithm to work well. As sarah friar explains, real flips instigram from an active to a passive experience. Sit back and let the algorithm feed you. Le wake heaven.