2min chapter

Land of the Giants cover image

Why Instagram Broke Its Square

Land of the Giants

CHAPTER

Mark Zuckerberg's Instagram Story

Mark zuckerberg on an earnings call in july 20 18, what he said next was a clue for how he feeling about instagram at the time. We believe instegraham has been able to use sface books interstructure to grow more than twice as quickly as it would have on its own. One example, links on facebook encouraged people to make instagram accounts. It was essentially millions of dollars in free marketing. But then facebook executives began to suspect that instagram was sucking engagement away from the blue ap. If enough people migrated over, it could meet an irreversible decline for face book's user growth.

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