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Why Instagram Broke Its Square
Land of the Giants
Instagram - The Next Big Thing?
Instergram had always been about presenting an idealized version of your life to the world. But when super models were now the gold standard for what was cool on enstegram, what did that mean for everyone else? By 20 15, the pressure to post that perfect graham was starting to feel crushing. People were posting less. This pressure was actually a threat to business. Instergram could remain precious and prize its beloved square above all else, or it could conform w people wanted to use it.
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