The FPC Podcast

Episode 3: Is Bending Spoons The Next Adtech Powerhouse?

Nov 27, 2024
The latest trends in ad tech reveal significant M&A activity, with Bending Spoons acquiring Brightcove and MediaOcean taking over Innovid. These moves spotlight the evolving landscape and the potential rise of Bending Spoons as a major player. Additionally, Zeotap’s $25M Series D funding raises questions about profitability in this competitive market. The podcast also discusses how cloud computing is reshaping advertising dynamics, and highlights innovative approaches to curation that emphasize efficiency and the use of first-party data.
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Episode notes
1
Intro
00:00 • 4min
2
Navigating Ad Tech Dynamics
04:03 • 13min
3
Ziotap's $25 Million Funding Round and Market Dynamics
17:01 • 4min
4
Cloud Computing's Influence on Advertising Technology Dynamics
21:22 • 3min
5
Curation and Innovation in Ad Tech
24:19 • 13min