Cloud Computing's Influence on Advertising Technology Dynamics

Summary

Another busy week for ad tech M&A! MediaOcean acquired Innovid for $500M, and Bending Spoons acquired Brightcove for $233M M&A activities.

In funding news, Zeotap announced a $25M Series D, a combination of debt and equity, reportedly taking the total amount raised to $117M.

We also examine the financial motivations behind the growing trend of Curation, and discuss Bedrock Platform's Closed Loop Curation approach.

Chapters

00:00 Introduction to Ad Tech Trends

02:59 M&A Activity in Ad Tech

06:08 Emerging Players: Bending Spoons and Brightcove

09:01 Innovid and MediaOcean: A New CTV Powerhouse

12:09 Zeotap's Series D Funding and Market Position

15:00 Curation in Ad Tech: The Rise of Bedrock

17:57 The Financial Dynamics of Curation

20:58 Conclusion and Future Outlook

Links

• FPC M&A Tracker
• Bending Spoon's IPO plans
• Clean room sketch by Exchangewire

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