Summary
Another busy week for ad tech M&A! MediaOcean acquired Innovid for $500M, and Bending Spoons acquired Brightcove for $233M M&A activities.
In funding news, Zeotap announced a $25M Series D, a combination of debt and equity, reportedly taking the total amount raised to $117M.
We also examine the financial motivations behind the growing trend of Curation, and discuss Bedrock Platform's Closed Loop Curation approach.
Chapters
00:00 Introduction to Ad Tech Trends
02:59 M&A Activity in Ad Tech
06:08 Emerging Players: Bending Spoons and Brightcove
09:01 Innovid and MediaOcean: A New CTV Powerhouse
12:09 Zeotap's Series D Funding and Market Position
15:00 Curation in Ad Tech: The Rise of Bedrock
17:57 The Financial Dynamics of Curation
20:58 Conclusion and Future Outlook
Links
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