Episode 3: Is Bending Spoons The Next Adtech Powerhouse?
The FPC Podcast
00:00
Curation and Innovation in Ad Tech
This chapter explores the strategic choices between first-mover and second-mover advantages in the ad tech industry. It discusses the rising importance of buy-side curation and first-party data, along with the financial dynamics and challenges faced by players in the ad ecosystem. The speakers highlight Bedrock's innovative approach, which aims to enhance efficiency and transparency while addressing frustrations related to high margins and ad tech practices.
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