Episode 3: Is Bending Spoons The Next Adtech Powerhouse?
The FPC Podcast
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Navigating Ad Tech Dynamics
This chapter examines Bending Spoons' acquisition of Brightcove and its strategic implications within the advertising technology landscape, emphasizing the integration of undervalued assets and the potential for a robust ad network leveraging first-party data. It also discusses MediaOcean's acquisition of Innovid and its impact on CTV, highlighting the evolving dynamics in ad tech as major players consolidate and the opportunities that emerge for agencies navigating a changing market.
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