The New Music Business with Ari Herstand

How TikTok Music Videos Go Viral

Dec 20, 2023

Director Evan Blum, known for creating viral TikTok music videos, discusses actionable steps for creating vertical content and what is working on TikTok for musicians. They explore dance trends, using fan feedback for fresh creative, and offer advice for artists who don't want to create video content.

53:47

Creator website

Episode guests

Evan Blum

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Creating a large volume of videos is crucial for artists to improve and discover what works in the new music business.

Artists should embrace their unique gimmicks or concepts to stand out and engage with their audience, ignoring industry opinions.

Reframing content creation as a necessary part of marketing by incorporating dance, fashion, or unique concepts is essential for success in the music industry.

Deep dives

Importance of Trial and Error

To succeed in the new music business, artists need to embrace trial and error. Quantity leads to quality, and making a large volume of videos or content is the only way to truly improve and find what works. It may be discouraging at times, but perseverance is key.

Introduction

6min

Transitioning from Full-Length to Short-Form Music Videos

3min

Creating TikTok Music Videos for Emerging Artists

24min

Announcing the Release of the Third Edition of 'How to Make It in the new music business'

2min

Strategies for Creating Viral Music Videos on TikTok

5min

Discovering an Artist through a Viral Video

6min

The Origins and Success of Flanoboss Videos

14min

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

00:00 - Welcome

04:28 - Dr. Clips’ story in vertical content

13:45 - Actionable steps for creating vertical content

20:45 - Artists starting from square zero in vertical content

27:02 - Content shoots vs. video shoots

32:52 - What is working on TikTok for musicians

40:21 - Dance trends, using fan feedback for fresh creative

44:45 - Advice for artists who don’t want to create video content

Evan Blum is a director specializing in creating large batches of short form vertical content for musicians. He has worked with Demi Lovato, Flyana Boss, Tori Kelly, The Chainsmokers, Lay Bankz, Neoni, Bry , Sadie Jean, Lawrence, Braden Bales and more.

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