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14min chapter
How TikTok Music Videos Go Viral
The New Music Business with Ari Herstand
The Origins and Success of Flanoboss Videos
In this chapter, they discuss the origins and success of the flanoboss videos and how they gained momentum. They talk about shooting in various locations like Chipotle, Disneyland, McDonald's, and Google's offices, and whether those were brand deals or not. They also mention the importance of replying to comments and involving the audience in the videos. They share their experience with fake brand deals leading to real brand deals and the challenge of trying to recreate the same success in the future.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode