5min chapter

The New Music Business with Ari Herstand cover image

How TikTok Music Videos Go Viral

The New Music Business with Ari Herstand

CHAPTER

Strategies for Creating Viral Music Videos on TikTok

This chapter explores the importance of repetition and listener engagement in driving fan growth on TikTok. It discusses the evolution of music marketing on the platform and compares influencer marketing to artists creating their own videos. The speakers also delve into the attitudes and approaches of artists towards content creation and music marketing on TikTok.

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