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6min chapter
How TikTok Music Videos Go Viral
The New Music Business with Ari Herstand
Introduction
The importance of trial and error, quantity over quality, and going straight to the fans is discussed in this chapter. They also mention a new book release with updated information on the music industry. The chapter transitions to a conversation with guest Evan Blum, known for his viral TikTok music videos, where they discuss his style, collaborations, and marketing strategy. The chapter concludes with a brief discussion on giving credit on social media platforms.
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