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24min chapter
How TikTok Music Videos Go Viral
The New Music Business with Ari Herstand
Creating TikTok Music Videos for Emerging Artists
This chapter delves into the process of creating TikTok music videos, highlighting the importance of capturing different moments of the song and selecting the best clips and outfits in the editing room. The speakers discuss the strategies for marketing a new song on TikTok, including finding the most grabbing section of the song and creating points of contrast. They also explore the impact of TikTok videos on an artist's rise to success, sharing their experiences working with superstars like Demi Lovato.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode