30 Minutes to President's Club | No-Nonsense Sales

#8 - Getting prospects to agree to their problem with killer discovery (Kevin “KD” Dorsey, VP Sales @ PatientPop)

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Jun 17, 2020
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ADVICE

Talk to Customers

  • Talk to more customers, not just prospects, to understand their needs.
  • Ask them why they bought, how they describe the product, and their prior fears.
ADVICE

Eight-Miling Objections

  • Address objections head-on by preemptively acknowledging potential weaknesses.
  • This disarms prospects and maintains control of the conversation.
ADVICE

Problem-Based Questions

  • Ask problem-based questions early on in the sales process.
  • Expose problems they might not be aware of and position yourself as an authority.
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